Smagen af god samvittighed

I don’t believe that the 100% sustainable and responsible consumer exists. I simply think that’s utopia. But that doesn’t mean, we shouldn’t try, that we shouldn’t attempt, – to pursue it. You have to understand, that when you don’t make a choice, you’ve made a choice. Everything you put in your basket,
in your shopping cart, it has a story. Everything is made somewhere,
it has its own origin. So if you make an active choice
about making a difference or not, – then you’ve made a choice. My name is Martin Grøndal, I’m 34 years old and I founded Grøndals in 2015. It all began in 2014, when I,
together with a group of friends, – sailed from the Caribbean to Kolding,
we came to the Azores, went ashore in Horta, – and discover some tuna. We look at each other and get this instant feeling, that this is something special. In a nutshell, Grøndals is an import business, – where I import canned fish,
primarily tuna from the Azores, – with a sharp focus on bringing
something that both tastes good, – and is responsibly produced to
the Danish consumers. My biggest discovery in
creating of Grøndals was, – that when it comes to tuna, or fish in general, it’s all about, – the different species, the different methods
to capture them, – and how it’s produced. And I didn’t know much about any of that. The essence of a good tuna product
lies with the fishing technique, – where you avoid any bycatch. In this case, when we’re fishing tuna
with a rod and line. That way, you can grab the fish one by one. And next step, is to find a good species. Which species is thriving and that’s for example the one called skipjack tuna. Skipjack tuna is the one you’ll find
numerous of NGO’s websites saying, – is reasonable to go for. And then there’s the fishing district, and in this case it’s the Atlantic ocean. That ocean has also been approved by MSC and WWF. Next step from here, and this is the part
I find pretty interesting is, – who is actually working with the product? Who is producing it in the end? I see sustainability and accountability
the same way, – I see dangerous chemistry and other
poisonous things. I mean, we’re don’t wanna eat something
that’s toxic for us. In the same way, I don’t wanna eat something, or consume an item, – that I know is produced under
suspicious conditions, – or damages our planet. When I go to the supermarket,
I pick up a product, I look at it, – and try to understand
what kind of product it this. Where is it produced,
under what circumstances, – and is it a sustainable and responsible product. And it’s extremely exhausting, I mean,
I’m completely wrecked, – when I leave the supermarket,
after buying 15-18 different products. Maybe I’m a nerd about it,
but I’ll pick up my phone, – and Google the product
I’m holding in my hand, – to increase my knowledge. There’s not always time for this,
and I understand that others, – don’t have time for this,
or prioritise differently. It can be a hard market to navigate for the average consumer, – because it requires a massive amount of knowledge. I grew up with a mother,
who always cooked really nice food. But I don’t think, in retrospect,
that we were particularly critical about the groceries we used. I don’t think my family were concerned about that. I think, that they actually trusted,
that whoever was in charge of the selection had chosen the products
from a critical point of view. But I’ve discovered, that the reality
is a very different story. Sometimes you’re basically being “set up.” Something that has really taken me
by surprise is, – how much of this modern CSR policy
is actually, – excuse me, but is actually a joke. All supermarkets have a CSR policy these days. CSR stands for
Corporate Social Responsibility. This has to do with how the business socially can become more responsible. When I had a meeting with them,
I quickly came to the conclusion, – that it wasn’t really about values,
but much more about, – capital, money and “how much can I make here.” They’re basically dinosaurs, and they don’t
wan’t to reinvent themselves. The machineries are too big. It’s buyers, who don’t have
enough knowledge, – about the products they’re taking in. It has more to do with spreadsheets
and models to measure up to, instead of creating a bigger impact and
daring to be a bit more let’s call it brave, and take on
some more responsibility. I believe, it’s about breaking
the context of the supermarket. Statistics state, that a consumer has
about three seconds, – to fully understand each product
you buy. I think we should spend a bit more time
on an everyday basis, – to understand this matter,
because it takes time. It’s inevitably. You can’t shop responsibly
without taking the right time. What you need to ask yourself is this: What kind of story, am I becoming a part of. Is this a product that causes
a lot of pollution, – a lot of problems in terms of
overfishing for example, or is there some kind of monoculture
in a South American country, – where rainforests are being destroyed. I mean, you need to try to understand what kind of product you’re holding. Is it in a category
where there’s a risk, – that it’s participating to
something bad somewhere else. And if it isn’t, then maybe we should just let it be a regular product, – and not worry any further about it. But if is the kind of a product,
where it’s necessary to stay critical, – I personally think we should spend
that extra time, – understanding what kind of product
you’re buying. If we’re talking about true responsibility and sustainability, – you might ask the question,
why eat tuna at all? And that’s true. It would be better,
if everybody just stopped eating tuna. But I don’t think we will.
I think there’s a consumer habit, – and a mentality that makes us eat tuna for example. I think we need to realise,
that we as humans, – have a natural tendency of thinking either or. It’s very black and white sometimes. And this is where I want to bring more nuances to the table. That we can eat something that’s
politically incorrect to some people, – as long as we know,
that what we’re eating is responsible, – because we’re researched the story and understood the bigger picture. From where it has come from to where it has ended up.

local_offerevent_note November 19, 2019

account_box Gilbert Heid

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